About The Bush

Don’t Beat Around The Bush brings together personal expression, confidence and conversation. Its distinctive voice centres women and the freedom to define a sense of self without letting other people’s expectations write the whole story.

Expression in your own words

The Bush’s original introduction described freedom as an art and encouraged each person and couple to paint their own canvas. That idea runs through the site’s visual language: bold photographs, expressive lettering and an emphasis on individuality.

Behind The Bush

The Behind The Bush blog is a place for the site’s published reflections on confidence and connection. Read each piece as the author’s perspective, rather than a promise of a particular result or a substitute for individual professional advice.

Style and self-expression

The Brick Bush collection introduces a lingerie style from the site’s catalogue. Images communicate a look; they cannot establish how a particular item will fit every person. Personal comfort and individual preferences remain part of that decision.

Finding your way around

Start with a story in the blog or explore the collection. Our frequently asked questions explain how to interpret the material and the distinction between editorial ideas and model information.